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We use Audio as a PR and education aid because it can be very rich in content without spending a lot of money. We can take someone to the middle of a vineyard in the Maipo Valley in Chile simply by adding the sound of a circling eagle and the rustle of the wind through the vines.
They can see it in their minds eye. They will remember it and understand it. You havent spent a penny on air fairs or cameramen!
As a way of delivering information users love it because it is far more entertaining than the written word. They also love it because, frankly, they can do something else while they listen.
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The features we produce could be for broadcast radio on both independent and BBC stations. They have also been used as educational aids, distributed through the post on CD and audio cassette.
Latterly all of these physical production costs can be avoided by distributing the features as mp3 files over the internet or as PodCasts making them even more economic.
We have extensive experience in broadcasting on both independent stations and BBC local and national stations. When we produce audio it is to these high production standards that we always work.
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