Organising the raw material for these documents as 'data' is very efficient. Firstly it allows you to use a single information source for many different uses.

A product's name, description, price, imagery and as many other bits of information that you want to hold about it, can be called off at the click of a mouse and used to populate a web site, exported into a brochure's template for printing and then used to produce point of sale.



Secondly the information is consistent. Why produce a product brochure from scratch twice a year? Much of the information about the range probably hasn't changed.

If you have got each product right on the database once, then it will be good to go whenever you need it time after time. It's simply a matter of choosing which products to feature and what order to show them in.

Lastly it is good to separate content from design. Designers are expensive and highly skilled. It makes us weep when we see a designer inputting content rather than honing your corporate identity with brilliant page layouts. Of course they don't weep. They are charging you a design fee for data input!

By separating the words from the design, you have control of your pre-proofed information until the last possible moment and the designer can concentrate on with making it look good.

We use databases extensively for information compiling and retrieval. Simply tell us what you need to hold information about, point us at a source of that information (often the many suppliers of that product sector) and we will do the rest.