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We communicate directly with the Key Opinion Formers in the UK press so that a product or service is placed front of mind and the maximum coverage is obtained. Left at that it would serve the vanity of our clients perfectly.
But we dont leave it at that.
Endorsement is key in consumers decision to purchase so we use them on posters, shelf edge tickets and on web sites to help SELL products. This makes PR both measurable and functional... and therefore useful!
We handle every aspect of getting your product highlighted. Whether it is simple bottle sampling or a complete entry into a competition such as the International Wine Challenge we are a one-stop-shop.
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Solely relying on Key Opinion Formers is essentially relying on a middle man to achieve publicity. For some time we have taken a parallel approach to PR.
Rather than simply relying on Key Opinion Formers, we become the Key Opinion Former and work directly in whatever medium we need.
With a background in journalism we create the copy, audio features and TV programmes to place directly to an audience.
We find that this method is a lot more reliable for delivering a message.
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